ZOI Yogurt
Fictional yogurt company design.
Prompt
My family and I eat a lot of yogurt. Whether it be for breakfast or for a family gathering, yogurt is there in some capacity. Given that yogurt has such an impact on my life, I wanted to to try my hand at making a yogurt brand myself. My main concern for this was not necessarily the taste or consistency, as those are two things I know would be done by the experts, but instead was on how the packaging could be made so that when the small containers stack they are not prone to falling over easily. Whenever I've gone out to buy yogurt I've always wondered why only one company has done more than just a tub.
Images from various sources.
To make sure that I had an idea of what customers are looking for in yogurt packaging design, I went through many different styles of containers. Of course, I looked at what is conventional, but I also wanted to explore designs that were not often seen. When I go to the supermarket, most of the containers are fairly similar, and while I did want mine to look like the standard style I also wanted to add something a little extra so that it could stand out just a bit. Due to the fact that stack-ability was a prime concern for myself, I refrained from the more artistic packaging designs.
Research
Screenshots used for reference. Images from various sources.
Initial Design Phase
Here I wanted to make sure the logo was a style that reflected how the branding would look. I came up with three initial names: Omega, ZOI, and Kalýteros. While some of them were very unique, I decided to go with the design you'll see from now on. I tried looking at different iterations for the same concept, but the initial one I came up with felt like the best version. With that decision out of the way, I went on to designing how the packaging would look. Coming up with two different styles, I wanted to see if using the lines of the logo were better than the standard gradient that most companies use.
Second Design Phase
Deciding on sticking with the lines from the logo as the main design motif for the packaging, I also kept the line reduction for the icons on the top of the lid. The lid was made into a translucent color to reflect the flavor as opposed to the original clear plastic look. Given that I don't know how my product would be displayed in stores, covering both possibilities is crucial. After adding in a few more lines on the bottom of the container, I also added in other crucial information like the nutrition facts, ingredients, and bar code. For the website design, using the gradient again felt better here than on the packaging.
Third Design Phase
For the major changes, the only thing was that the color of the plain yogurt was changed to be a bit darker as the light blue was a little hard to read at times. On the website, the rightmost information on the desktop view was shifted down to the bottom of the gradient instead of the top to provide more visual interest. The mobile site remained the same. This is also where I decided on two different styles for the branding in other situations, but for the purposes of this project I chose posters. Of the two designs, I chose the one that focused on one graphic icon as it looked cleaner than the other.
